With all this low cost access to the market that Black creatives like myself now have, we are now subject to new gate keepers, new kings of media. Only this time, I don’t have to appeal to a rich few, I appeal to you. All of you. You have untold power in your numbers. A power to decide what you see and when you see it. Collectively, you have more power than any executive at a major film studio. One person with a fifty dollar bill isn’t exactly an economic force, but 100,000 people with $50 is.
Araia Tesfamariam, the visionary behind “Big Araia” speaks on the power of the crowd